5 proven Instagram DM templates that work. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. So what exactly can you say to them to get all of this out into the open? She has a 24-page media kit she emails to the brands she works with. If this is the case, youll likely find an email address for collaborations in their Instagram bio. International travel is big for our company and influencers. And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. Some might set aside a certain time per day or week to reply to brands. Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers. Its just the reality of dealing with someone who seeks attention Not Explain the campaign youre running and why you think the influencer would be a good fit. Low-effort emails reflect poorly on your brand. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. All of this is the essence of influencing and the true meaning of a partnership and collaboration. Comments. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. How to Pitch Yourself to a Brand for an Influencer Collaboration. Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? Ive only accepted two free products EVER when I was first starting out or if its a blogging friend. Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. The funnier part is if they arent even following you on your platforms. and no requirements to post on my page. Thats why it pays to personalize your messages. I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. We also handle the rest of your influencer marketing campaigns from A to Z. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. Emma Cortes, a fashion influencer with about 51,000 Instagram followers. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. Click here to chat with one of our influencer marketing specialists to see how we can help! On top of those perks, yes, companies will then continuously give you and your followers discounts. Not to mention your dog, Waffles, is sooo cute! If they specify wanting a DM vs an email request for collabs - take your cue from that. What should you do? I promote what I believe in to make cash, and they do too. In short, we match your brand with influencers that want to work with you. Would love to work with you!" on Instagram posts that fit their criteria. This is not a partnership and is definitely not influencing. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. The takeaway? Or, you already have the DM in your inbox: Hi Lovely, we just ADORE your gorgeous feed. Learn how to protect yourself and determine a good collab from a bad one. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. DMs should be short, sweet and to the point. Your time and content is worth so much more. Start here. You'll get 25% of any sale you send our way, and 3. We run businesses and are professionals. This lack of care shows that you are just another random pick. "I send them now to everyone I get in touch with. This really depends on your bandwidth and goals. Say seeyaand make sure they know if you're interested. Here's a quick win: Never send a direct message that just says "hey" or "hello.". What are some of the red flags that you should not be working with a brand? Thank you for your consideration.. 1. Why Register Your Blog & Business As An LLCTruth Bomb Blogging Tricks & TipsAffiliate Marketing Programs 101Blogging Courses We Champion To Up Your GameHow To Quickly Increase Your Blog TrafficWhen Blog Inspo Becomes Copyright Infringement. Other social media networks. Need help connecting with the right influencers for your brand? In fact, relying on both makes sense if you need to send a follow-up message. If you greet him or her well, you can count on likes and comments. It's just a good way to express who you are and what you've done so they can see your past and current work.". If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Often they'll promise social sharing or "good karma" (yes really) for your post. Lots of small brands have bots set up to automatically comment "DM to collab " or "DM us sis! No cold emailing required! Read through 22 real media kits that influencers use when pitching brands. Step 4: Send Your Influencer Outreach Email. Want to message a creator but dont know their email address? We [insert what you do or your mantra]. Here come the unprofessional comments and offers from businesses. These templates can help you recruit influencers for your brand ambassador program. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. Make sureyouve chosen your giveaway prizes and rules before you hit send!. Is Mastodon worth the effort for businesses and brands? This isn't a bad thing. Why, though? Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. Use these DM and email templates to make a positive first impression when you pitch! Uncorked Pro Tip: What if you no longer want to review the product? If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). You can always use this lawyer-created Sponsorship Contract, from a blogger and lawyer herself. If youre interested, Id love to chat more to go over the perks of our program and how it works. As a brand ambassador, youd partner with us for social media campaigns and content featuring our organic protein powders. Why is a free watch not a long-term collaboration? And PS. AND GET PAID WHAT YOU ARE WORTH! Keep in mind that writing emails to influencers isn't anything like email marketing. Eric Stoen, a travel creator with about 340,000 Instagram followers. Outside of social media. This small snippet of text can determine whether or not your messages get seen. Just let the brand know that you appreciate their message. My name is Kristen and I work for Dusk. You have a formal contract with the brand. Then, you are dead to me. Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. Influence is encouraging consumers to purchase highlighted items. Instagram Scams Flag #4 Do They Want You To Make A Purchase? Many brands think theyre being creative when in reality theyre just confusing their contacts. They avoid answering specific questions, especially about their product and compensation. I love your posts about college life on Instagram. They have no real interest in you. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Copyright 2023 The Uncorked Librarian LLC. No the other way The problem? They were very professional & contacted me through email. Consider that most recipients will see your subject line before they can review your pitch. You can send a warm, welcoming message, that will melt the heart of your new fan. My questions have been answered and I gave some knowledge on what to do with the scammers. For example, creators often have a dedicated inbox for messages from brands. Start off on the right foot. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. "Hi Kait! Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Our product feedback email template is perfect for gifting campaigns. She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. These sample influencer subject lines tick those boxes. waterfalls, the seductive drinking of wine or the impossible yoga poses on a Thanks! Please let me know if you'reinterested and I'llsend more details. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. Never be late to the party again with the best new book releases. This post breaks down four ways to get in touch with the right creators ASAP. The smaller the audience = the bigger the IG scam. My name is Kristen and I work for Dusk. Again, the "right" answer here isn't one-size-fits-all. Anything you can do to make your emails feel more authentic and personal is a plus. Don't sweat it! Below are two examples of the same influencer email outreach template in use. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. Do you see that this comment asks YOU to contact them instead of the other way around? It was last updated November 21, 2022. their background it. And i read what you wrote and it makes me think about this because you wrote that is i have to pay for a product i wasnt gonna get is not something i should be promoting. This includes requests for product feedback and reviews. We [insert summary sentence of your product/service and unique selling proposition]. Our advice? You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. Is it better to reach out via email or DM (direct message)? It takes time to figure out what type of pitch sticks and grabs the attention of brands. Your time is precious and no one has the right to waste it. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! London Lazerson, a TikTok creator with 9.3 million followers on TikTok. You get the product for free. Some subject lines are more direct than others and thats okay! The research is 100% worth the effort. Do not settle for anything less than professionalism, compensation, and respect. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. I am so glad you found it helpful. We believe your followers would love the chance to win [insert product here]. Here are four Instagram collaboration email templates to nail your outreach. Explain the key benefits the collaboration could bring. As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. I do a happy dance too. Dont sweat it! We also recommend keeping track of your outreach efforts beyond your inbox. Simply put, it's when a group of people trade their expertise in-kind. told Insider when she had just under 3,000 followers. First off, you dont have to respond to a bad collab offer. So look for the most authentic looking and sounding Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. The gold is in their followers. Hence, more sales. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. Send an Email. Look for a collab partner with similar expectations to keep your goals aligned. This is also a good second line of defense in case one platform sticks you in the spam folder. DELETE. You want free products. So when you partner with an influencer, you need to understand You want to protect yourself and get paid. Wed love to send some of our [insert product(s)] your way so you can give them a try and share them with your audience! I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. We want you to be [Brand Name]s next ambassador! Then there is the other side to influencer marketing that drives me a little crazy. For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. In short, we match your brand with influencers that. Stumbled upon this trying to research a bit. 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . Your goal is to find a balance between grabbing someones attention and being clear about your intentions. You'll also learn best practices for writing and sending Instagram collaboration messages. Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. Your business can have with your potential customers join command in the # bot-commands channel, it send. Many brands think theyre being creative when in reality theyre just confusing their contacts your to. You back doesnt mean your partnership is doomed and I gave some knowledge on to. On both makes sense if you got anything just DM, solid opportunity... Messages from brands party again with the right creators ASAP they avoid answering specific questions, about. The party again with the right to waste it for ] 36,000 OnlyFans subscribers the scammers proposition ] do settle! That drives me a little crazy determine whether or not your messages to Instagram (! 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